
“We believe every business deserves marketing that delivers measurable growth, not guesswork.”
Shap Shwani
— Founder & CEO
— Founder & CEO
About Mass Reach
Mass Reach helps ambitious businesses generate more leads, increase online sales and improve return on advertising spend through data-driven performance marketing.
Mass Reach was founded by Shap Shwani, who holds a Master’s degree in Digital Marketing and Analytics from Regent’s University London and has worked with global organisations including Insight Enterprises Inc, Mace Group and KX Systems.
Before founding Mass Reach, Shap worked with global organisations including Insight Enterprises, Mace Group and KX Systems. While working alongside agencies, he noticed the same problems repeatedly. Businesses were paying premium retainers but receiving poor communication, unclear reporting and little accountability.
Mass Reach was created to solve that problem. Every campaign is built around commercial goals, transparent reporting and measurable growth.
Mass Reach was founded by Shap Shwani, who holds a Master’s degree in Digital Marketing and Analytics from Regent’s University London and has worked with global organisations including Insight Enterprises Inc, Mace Group and KX Systems.
Before founding Mass Reach, Shap worked with global organisations including Insight Enterprises, Mace Group and KX Systems. While working alongside agencies, he noticed the same problems repeatedly. Businesses were paying premium retainers but receiving poor communication, unclear reporting and little accountability.
Mass Reach was created to solve that problem. Every campaign is built around commercial goals, transparent reporting and measurable growth.
The Values That Shape Every Decision
Commercial Outcomes
Every recommendation starts with your commercial goals.
Evidence Before Assumptions
Every decision is backed by real performance data.
Relationships Over Retainers
We focus on sustainable growth, not short-term wins.
Continuous Testing
Campaigns are tested, refined and improved every month.
Mass Reach By The Numbers
We don’t rely on marketing buzzwords. Our results are backed by years of experience, measurable performance and long-term client partnerships.
Performance First
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Managed Advertising Spend
Over $10 million in managed advertising spend across Google, Meta, LinkedIn and AI-powered campaigns.
Results Driven
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Average ROAS
Average Return on Ad Spend achieved across long-term client campaigns.
Trusted Partner
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Client Retention
Clients stay because we consistently deliver measurable growth.
Our Partners
Certified & Trusted Marketing Partners
You get a team trained on the platforms you rely on.
We use these partnerships to build, measure and improve performance.
We use these partnerships to build, measure and improve performance.
See How We’ve Helped Businesses Scale
Meet The People
Behind The Performance
We’re marketers, analysts and strategists who enjoy solving growth challenges. Every client works directly with experienced specialists who care about results as much as you do.

Okan Cikcik
Creative Director

Siwar Cheimbi
Head of Content Strategy

Shap Shwani
Director & Founder

Ali Sari
Head of Social Media

Ava Shwani
BD Manager

Hamza Nalbant
Digital Marketing Specialist
Why Partner With
Mass Reach?
We combine experience, data and AI to deliver measurable marketing performance for ambitious businesses.
Your Marketing Team Without Hiring One
We’re more than campaign managers. We become an extension of your team, helping you attract more customers, improve conversions and scale with confidence.
Senior Marketing Specialists
Work directly with experienced specialists who actively manage, optimise and grow your marketing campaigns.
$10M+ Advertising Spend Managed
With over $10 million in managed advertising spend, we know how to scale campaigns efficiently and profitably.
Award-Winning Agency
Recognised as Performance Marketing Consultancy of the Year – London 2026 by the Global Tech Insider Awards.
AI-Powered Campaign Optimisation
We combine human expertise with AI to uncover opportunities, automate insights and continuously improve campaign performance.
5-Star Rated on Google
Trusted by businesses with 50+ five-star Google reviews, reflecting our commitment to delivering exceptional service and measurable results.
Transparent Reporting
Access clear monthly reports and live dashboards, so you always understand campaign performance and return on investment.
Built For Growth-Focused Businesses
From ambitious B2B companies to fast-growing eCommerce brands and regulated financial firms, we create performance marketing strategies tailored to your industry, audience and commercial goals.
B2B
Generate high-quality leads and accelerate your sales pipeline with performance marketing designed for longer buying journeys and decision-makers.
eCommerce
Scale online sales through Google Ads, Meta Ads, AI advertising and conversion optimisation that maximises return on ad spend.
Financial Services
Drive qualified enquiries while maintaining trust and compliance with performance marketing built for financial advisers, fintech and regulated businesses.
Professional Services
Help your business stand out with lead generation strategies that attract high-value clients and convert enquiries into long-term relationships.
SaaS & Technology
Acquire more users with full-funnel campaigns focused on product adoption, lead generation, demos and customer acquisition.
Healthcare & Education
Reach the right audience with targeted campaigns that increase enquiries, bookings and student registrations while building trust.
Sport & Leisure
Grow memberships, ticket sales and customer engagement with targeted campaigns designed to maximise participation and revenue.
Charities & Non-Profits
Increase donations and event registrations. We help eligible organisations access up to $10,000 per month in free Google Ads through the Google Ad Grants programme.
Travel & Hospitality
Increase direct bookings, enquiries and revenue with performance marketing that attracts travellers and drives repeat business.

















