Award-winning London photographer specialising in beauty, fashion, and portrait photography.
Billie Scheepers
Mass Reach partnered with Billie Scheepers to improve the visibility and performance of her WordPress website through a combination of SEO and conversion rate optimisation. By strengthening technical foundations, refining the user journey, and optimising key service pages, the website attracted more qualified visitors while converting more of them into client enquiries.
Campaign Results:
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The Challenge
Billie’s portfolio showcased exceptional photography, but the website wasn’t generating enough organic enquiries to reflect the quality of her work. Competition for beauty and fashion photography in London was high, while key service pages lacked the visibility and user experience needed to attract prospective clients.
The website also presented opportunities to improve navigation, page structure, and conversion paths, making it easier for visitors to explore the portfolio and enquire about bookings. The objective was to increase organic visibility, improve engagement, and convert more website visitors into qualified enquiries.
The website also presented opportunities to improve navigation, page structure, and conversion paths, making it easier for visitors to explore the portfolio and enquire about bookings. The objective was to increase organic visibility, improve engagement, and convert more website visitors into qualified enquiries.
The Strategy at a Glance
Technical SEO Audit
Completed a comprehensive audit to identify technical issues affecting search visibility and website performance.
Conversion Rate Optimisation
Improved the enquiry journey with clearer calls to action, stronger page layouts, and simplified contact pathways.
On-Page SEO
Optimised titles, meta descriptions, headings, image alt text, and internal linking to improve rankings for high-intent photography searches.
User Experience Improvements
Enhanced navigation, portfolio structure, mobile responsiveness, and page speed to create a smoother browsing experience.
Keyword Strategy
Targeted high-intent keywords around beauty, fashion, portrait, and commercial photography services in London.
Performance Tracking
Implemented GA4, Google Search Console, and conversion tracking to accurately measure enquiries and user behaviour.
The Approach
Mass Reach developed an integrated SEO and CRO strategy designed to increase both visibility and enquiries.
The project began with a detailed technical SEO audit, resolving issues that limited search performance while improving website speed and crawlability. We then optimised the site’s content architecture, metadata, internal linking, and image optimisation to improve rankings for highly relevant photography searches.
Alongside the SEO improvements, we refined the user journey by redesigning key service pages, strengthening calls to action, improving navigation, and simplifying the enquiry process. This ensured that as more visitors arrived through organic search, a greater percentage converted into genuine client enquiries.
The result was a faster, more discoverable website that better reflected Billie’s creative expertise while supporting long-term business growth.
The project began with a detailed technical SEO audit, resolving issues that limited search performance while improving website speed and crawlability. We then optimised the site’s content architecture, metadata, internal linking, and image optimisation to improve rankings for highly relevant photography searches.
Alongside the SEO improvements, we refined the user journey by redesigning key service pages, strengthening calls to action, improving navigation, and simplifying the enquiry process. This ensured that as more visitors arrived through organic search, a greater percentage converted into genuine client enquiries.
The result was a faster, more discoverable website that better reflected Billie’s creative expertise while supporting long-term business growth.
18% Increase in Conversion Rate
The Results
Within the first few months, Billie Scheepers experienced measurable improvements across search visibility, website engagement, and enquiry generation.
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Increase in First Page Keyword Rankings
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Increase in Enquiries
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Increase in Organic Traffic
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Higher AVG. Session Duration
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Lower Bounce Rate
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Increase in Conversion Rate
Why This Campaign Succeeded
Technical SEO Foundations
Resolving technical issues improved website health, crawlability, and indexing, creating a stronger foundation for long-term organic growth.
Search Intent Focus
Content and service pages were optimised around the keywords potential clients were actively searching for, increasing the quality of organic traffic.
Conversion-Focused User Experience
Every page was refined to make it easier for visitors to navigate the portfolio, understand services, and submit an enquiry.
Faster Website Performance
Performance improvements reduced friction across desktop and mobile devices, encouraging users to spend more time exploring the website.
Data-Driven Optimisation
Google Analytics, Search Console, and conversion tracking provided actionable insights that guided continuous improvements.
Premium Brand Positioning
The website was redesigned to better reflect Billie’s reputation as a leading beauty and fashion photographer, building trust and increasing confidence among prospective clients.
Client Feedback
“We have been working with Mass Reach for a couple of years and have been really impressed with the results Shap and the team are delivering.”
Billie Scheepers
Founder
