ActiMoss
Mass Reach helped ActiMoss scale its direct-to-consumer growth by combining high-performing UGC creative, Meta Ads optimisation, and Shopify conversion rate optimisation. The result was stronger campaign engagement, higher conversion rates, and a more profitable customer acquisition strategy.
Campaign Results:
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The Challenge
ActiMoss had built a loyal customer base and a high-quality product, but scaling profitably presented new challenges. Customer acquisition costs were increasing, creative fatigue was reducing Meta Ads performance, and the Shopify store wasn’t converting as efficiently as it could.
The objective was to improve campaign performance, increase conversion rates, and build a scalable growth engine capable of driving long-term revenue while maintaining profitability.
The objective was to improve campaign performance, increase conversion rates, and build a scalable growth engine capable of driving long-term revenue while maintaining profitability.
The Strategy at a Glance
Platform
Meta Ads
Shopify
Shopify
Campaign Type
Paid Social
UGC Advertising
Remarketing
UGC Advertising
Remarketing
Duration
3 Months
Industry
Health & Wellness eCommerce
Primary Goal
Scale Profitable Revenue
Deliverables
Meta Ads Management
UGC Creative Strategy
Conversion Rate Optimisation
Shopify Optimisation
Performance Reporting
Creative Testing
UGC Creative Strategy
Conversion Rate Optimisation
Shopify Optimisation
Performance Reporting
Creative Testing
The Approach
Mass Reach developed a performance marketing strategy that combined compelling creative with continuous conversion optimisation.
The strategy included:
Meta Ads campaign optimisation
UGC creative production and testing
Creative fatigue management
Audience segmentation
Prospecting and remarketing campaigns
Shopify landing page optimisation
Conversion funnel improvements
Mobile user experience enhancements
Ongoing A/B testing
Weekly performance analysis
Rather than relying on one successful advert, every part of the acquisition funnel was continuously tested and refined to maximise long-term profitability.
The strategy included:
Meta Ads campaign optimisation
UGC creative production and testing
Creative fatigue management
Audience segmentation
Prospecting and remarketing campaigns
Shopify landing page optimisation
Conversion funnel improvements
Mobile user experience enhancements
Ongoing A/B testing
Weekly performance analysis
Rather than relying on one successful advert, every part of the acquisition funnel was continuously tested and refined to maximise long-term profitability.
42%+ Increase in Shopify Conversion Rate
The Results
Within the first three months, ActiMoss achieved measurable improvements across paid social performance, website conversion, and overall return on advertising spend.
0
ROAS Increase
0
Conversion Increase
0
Returning Users
0
Lower CPA
0
Higher CTR
0
Higher Order Value
Why This Campaign Succeeded
High-Performing UGC Creative
Better Audience Segmentation
Meta Ads Optimisation
Shopify Conversion Optimisation
Continuous Creative Testing
Data-Driven Decision Making
Client Feedback
“Great company. The team were really professional and the work they did for us was exactly what we needed. Their strategic approach, communication, and attention to detail helped improve both our advertising performance and our website’s ability to convert visitors into customers.”
Mussa Kabiri
Co-Founder, ActiMoss
