Before working with Mass Reach, Leland faced two core challenges. Limited organic visibility in a highly competitive creative industry. Incomplete analytics and search tracking across their website. Specifically. Key service pages were not ranking for high intent industry terms. Search performance data was fragmented Google Search Console was not fully configured Google. Analytics was not tracking meaningful enquiry actions. No clear view of which pages or queries were generating leads. Without reliable data, it was difficult to prioritise SEO activity or understand which marketing efforts were driving real business growth. They needed stronger rankings and a clean measurement foundation.