Award-winning music supervision agency trusted by global brands, agencies, film, television, and digital productions.
Leland
Mass Reach partnered with Leland to improve the performance of its website through conversion rate optimisation and technical improvements. By refining key landing pages, improving user journeys, and implementing accurate conversion tracking, Leland generated more qualified enquiries while gaining greater visibility into marketing performance.
Campaign Results:
See What’s Possible for Your Business
Book a free strategy call and discover how we can grow your enquiries with a tailored CRO strategy.
The Challenge
Leland had built a strong reputation within the creative industry, but its website wasn’t converting visitors as effectively as it could. Key service pages lacked clear calls to action, user behaviour wasn’t being measured accurately, and the business had limited visibility into which channels were generating enquiries.
Without reliable conversion tracking and a streamlined user journey, it was difficult to identify optimisation opportunities or confidently measure marketing performance. The objective was to improve conversion rates, strengthen the customer journey, and build a robust measurement framework for future growth.
Without reliable conversion tracking and a streamlined user journey, it was difficult to identify optimisation opportunities or confidently measure marketing performance. The objective was to improve conversion rates, strengthen the customer journey, and build a robust measurement framework for future growth.
The Strategy at a Glance
Conversion Rate Optimisation
Analysed user behaviour across key landing pages to identify friction points and improve the enquiry journey.
Landing Page Optimisation
Refined layouts, messaging, calls to action, and page structure to encourage more visitors to enquire.
Technical SEO Improvements
Resolved technical issues affecting website performance and search visibility while ensuring pages were optimised for both users and search engines.
Advanced Conversion Tracking
Implemented GA4, Google Tag Manager, and Google Search Console to accurately measure enquiries and user behaviour.
User Experience Improvements
Optimised navigation, page speed, mobile usability, and site structure to create a smoother browsing experience.
Continuous Performance Analysis
Monitored user behaviour, conversion data, and search performance to identify opportunities for ongoing optimisation.
The Approach
Mass Reach developed a performance-focused growth strategy centred around Google Ads and conversion rate optimisation.
We restructured campaigns around high-intent luxury chauffeur searches, refined keyword targeting, improved ad copy, and implemented advanced conversion tracking to better understand customer behaviour. Alongside paid media, we optimised key landing pages by improving page speed, simplifying enquiry forms, strengthening calls to action, and enhancing the overall booking experience.
This combined approach increased visibility across competitive search terms while ensuring more visitors converted into qualified enquiries.
We restructured campaigns around high-intent luxury chauffeur searches, refined keyword targeting, improved ad copy, and implemented advanced conversion tracking to better understand customer behaviour. Alongside paid media, we optimised key landing pages by improving page speed, simplifying enquiry forms, strengthening calls to action, and enhancing the overall booking experience.
This combined approach increased visibility across competitive search terms while ensuring more visitors converted into qualified enquiries.
45% Increase in Organic Traffic
The Results
Within the first three months, Leland achieved measurable improvements across website performance and user engagement.
0
Organic Traffic Increase
0
Increase in Keyword Rankings
0
Increase in Conversion Rate
0
Lower Bounce Rate
0
Longer AVG. Session Duration
0
More Qualified Leads
Why This Campaign Succeeded
User Journey Optimisation
Every stage of the visitor journey was reviewed and refined to reduce friction and make it easier for potential clients to enquire.
Data-Driven Decision Making
Accurate conversion tracking provided clear insight into how visitors interacted with the website, allowing optimisation decisions to be based on real user behaviour.
Landing Page Improvements
Service pages were redesigned with stronger messaging, clearer calls to action, and improved page layouts that encouraged more enquiries.
Better Technical Foundations
Technical improvements enhanced website performance, usability, and search visibility while ensuring accurate measurement across every important interaction.
Continuous CRO Testing
The website was continually refined using performance data, allowing incremental improvements that increased conversions over time.
Measuring What Matters
Rather than focusing solely on traffic, every optimisation was designed to improve meaningful business outcomes, helping Leland generate more qualified enquiries and make informed marketing decisions.
