Independent financial services compliance consultancy trusted by regulated firms across the UK.
Leaman Crellin
Mass Reach partnered with Leaman Crellin to redesign and optimise their website, migrating from Wix to WordPress while improving performance, usability, and conversion opportunities. The result was a faster, more scalable website that strengthened user experience and generated more qualified enquiries.
Campaign Results:
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The Challenge
Leaman Crellin had established itself as a respected compliance consultancy, but its existing Wix website was restricting future growth. Slow page speeds, limited flexibility, and an outdated user experience created unnecessary friction for prospective clients.
The website also lacked the scalability required to support future marketing initiatives and made it difficult to optimise the customer journey. The objective was to create a modern, high-performing website that inspired trust, improved usability, and converted more visitors into enquiries while protecting existing search visibility during the migration.
The website also lacked the scalability required to support future marketing initiatives and made it difficult to optimise the customer journey. The objective was to create a modern, high-performing website that inspired trust, improved usability, and converted more visitors into enquiries while protecting existing search visibility during the migration.
The Strategy at a Glance
Website Migration
Safely migrated the website from Wix to WordPress with zero downtime while protecting existing search performance.
Conversion Rate Optimisation
Reviewed the entire customer journey to reduce friction and encourage more visitors to submit enquiries.
Landing Page Optimisation
Redesigned key service pages with clearer messaging, stronger calls to action, improved layouts, and better content hierarchy.
User Experience Improvements
Enhanced navigation, mobile responsiveness, page structure, and accessibility to create a smoother browsing experience.
Technical Performance Optimisation
Improved page speed, Core Web Vitals, image optimisation, caching, and overall website performance.
Analytics & Conversion Tracking
Implemented accurate conversion tracking and analytics to measure enquiries and monitor website performance.
The Approach
Rather than simply rebuilding the website, Mass Reach focused on creating a platform that would actively support business growth.
The project began with a seamless migration from Wix to WordPress, ensuring there was no disruption to users or search visibility. Once the new platform was in place, we redesigned key service pages to improve readability, strengthen calls to action, and guide visitors more effectively towards making an enquiry.
Alongside the visual improvements, we optimised website performance through faster page loading, mobile enhancements, and technical improvements that reduced friction throughout the user journey. Advanced analytics and conversion tracking were also implemented, providing Leaman Crellin with accurate insights into how prospective clients interact with the website and where future optimisation opportunities exist.
The result is a modern, scalable website designed to generate more enquiries while supporting the firm’s long-term digital growth.
The project began with a seamless migration from Wix to WordPress, ensuring there was no disruption to users or search visibility. Once the new platform was in place, we redesigned key service pages to improve readability, strengthen calls to action, and guide visitors more effectively towards making an enquiry.
Alongside the visual improvements, we optimised website performance through faster page loading, mobile enhancements, and technical improvements that reduced friction throughout the user journey. Advanced analytics and conversion tracking were also implemented, providing Leaman Crellin with accurate insights into how prospective clients interact with the website and where future optimisation opportunities exist.
The result is a modern, scalable website designed to generate more enquiries while supporting the firm’s long-term digital growth.
42%+ Increase in Shopify Conversion Rate
The Results
Within the first 60 days following the migration, Leaman Crellin experienced measurable improvements across website performance and user engagement.
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Faster Page Load Times
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Improvement in Mobile Performance
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Increase in Organic Traffic
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More Qualified Enquiries
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Lower Bounce Rate
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Increase in AVG. Session
Why This Campaign Succeeded
Strategic Platform Migration
Migrating from Wix to WordPress provided a faster, more flexible foundation capable of supporting long-term growth and future optimisation.
Conversion-Focused Design
Every page was designed with the user journey in mind, making it easier for prospective clients to understand services and submit enquiries.
Faster Website Performance
Improved page speed and mobile optimisation reduced friction and created a better browsing experience across all devices.
Trust & Credibility
The redesigned website better reflected Leaman Crellin’s expertise and professionalism, helping build confidence with regulated businesses seeking compliance support.
Data-Driven Optimisation
Advanced analytics and conversion tracking enabled meaningful performance measurement and informed future optimisation decisions.
Built for Long-Term Growth
The new WordPress platform gives the business complete control over its content, making it easier to expand services, publish new resources, and continually improve conversion performance.
Client Feedback
“Shap was a pleasure to work with, very professional and experienced. Look forward to working with him in the future.”
Kate
Head of Communications, Leaman Crellin
