About Project
VIN Public partnered with Mass Reach to design and develop a custom Shopify website that would streamline their vehicle history service for buyers from Copart and IAAI auctions. The project aimed to transform a previously manual and offline process into a fully automated, user-friendly digital platform.
Our team focused on delivering a conversion-optimised design, intuitive navigation, and seamless functionality, from VIN search integration to secure checkout. The result was a responsive, SEO-ready Shopify build that not only improved accessibility and performance but also elevated VIN Public’s credibility and customer experience across all devices.
Challenge
Before working with Mass Reach, VIN Public lacked a dedicated online platform that could efficiently handle user requests for vehicle history reports. The process was manual, and users struggled to easily access or purchase reports, which impacted engagement and trust. The challenge was to create a streamlined, user-friendly digital experience that made it simple for customers to search, verify, and order vehicle history reports directly online.
Results
Conclusion
By combining data-driven design, technical precision, and performance marketing expertise, Mass Reach helped VIN Public launch a robust, scalable, and conversion-focused Shopify website. The new platform now serves as a trusted digital hub for buyers seeking reliable, transparent, and instant vehicle history reports, positioning VIN Public as a market leader in the auction car verification space.
