LoveComo
Mass Reach optimised LoveComo’s Google Ads strategy to attract more high-intent travellers searching for luxury accommodation in Lake Como. Through campaign restructuring, audience refinement and continuous optimisation, the campaign increased conversions by 37%, reduced cost per lead by 25%, and significantly improved website traffic across key international markets.
Campaign Results:
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The Challenge
LoveComo offers a portfolio of premium villas and apartments in one of Italy’s most sought-after destinations. Despite the quality of their accommodation and concierge service, their Google Ads campaigns weren’t delivering the level of enquiries expected. Rising advertising costs, low conversion rates and increasing competition from global booking platforms made it difficult to generate profitable bookings.
The business needed a more efficient PPC strategy that could attract high-value travellers while improving return on advertising spend.
The business needed a more efficient PPC strategy that could attract high-value travellers while improving return on advertising spend.
The Strategy at a Glance
Platform
Google Ads
Campaign Type
Search
Performance Max
Remarketing
Performance Max
Remarketing
Duration
6 Months
Industry
Travel & Hospitality
Primary Goal
Generate More Direct Bookings
Deliverables
Google Ads Management
Campaign Restructure
Conversion Tracking
Landing Page Optimisation
Performance Reporting
Campaign Restructure
Conversion Tracking
Landing Page Optimisation
Performance Reporting
The Approach
Mass Reach developed a performance-focused PPC strategy designed to maximise qualified enquiries while reducing wasted advertising spend.
The strategy included:
• Google Ads Account Restructure
• Search Campaign Optimisation
• Performance Max Campaigns
• Advanced Conversion Tracking
• Audience & Geographic Targeting
• Keyword Expansion & Negative Keywords
• Landing Page Optimisation
• Ongoing Bid Strategy Testing
• Weekly Performance Reporting
By continuously testing campaigns and refining audience targeting, LoveComo was able to reach travellers actively searching for luxury holidays while improving efficiency across the account.
The strategy included:
• Google Ads Account Restructure
• Search Campaign Optimisation
• Performance Max Campaigns
• Advanced Conversion Tracking
• Audience & Geographic Targeting
• Keyword Expansion & Negative Keywords
• Landing Page Optimisation
• Ongoing Bid Strategy Testing
• Weekly Performance Reporting
By continuously testing campaigns and refining audience targeting, LoveComo was able to reach travellers actively searching for luxury holidays while improving efficiency across the account.
18%+ More Qualified Booking Enquiries
The Results
Within a few months, LoveComo experienced significant improvements in campaign performance while maintaining profitable acquisition costs.
0
Traffic Increase
0
Conversion Increase
0
Lower CPL
0
Lower CPA
0
Higher CTR
0
Qualified Bookings
Why This Campaign Succeeded
Accurate Conversion Tracking
Google Ads Account Restructure
Landing Page Optimisation
Luxury Audience Targeting
Performance Max Optimisation
Continuous Campaign Testing
Client Feedback
“Our PPC campaigns have only been live for a little while and our conversion has increased by 37%! I am looking forward to continuing to work with Shap and his agency.”
Jacquee Ferre
CEO, LoveComo
