About Project
Mass Reach developed a comprehensive SEO strategy focused on improving visibility, traffic, and search performance. We conducted a full technical SEO audit, identified site structure and content gaps, and optimised metadata, alt tags, and internal linking. Keyword research was tailored around high-intent local and industry-specific search terms, ensuring Billie’s services reached audiences actively looking for beauty and portrait photographers in London.
We also enhanced on-page content, improved Core Web Vitals, and integrated schema markup for better SERP appearance, transforming her site into an SEO-optimised, high-performing portfolio.



Challenge
Although Billie’s portfolio featured stunning, high-quality imagery and strong visual storytelling, her website lacked the visibility needed to attract new clients organically. Despite previous SEO efforts, the site struggled to rank for competitive keywords related to beauty and fashion photography in London. To build a stronger digital presence and generate consistent organic traffic, Billie partnered with Mass Reach for a complete SEO overhaul.
Results
Conclusion
By applying data-driven SEO strategies and technical enhancements, Mass Reach helped Billie Scheepers transform her website into a strong digital asset that reflects her artistry and attracts high-value clients. The project demonstrates how creative excellence and strategic SEO can work together to deliver lasting results.
Client Feedback
“We have been working with Mass Reach for a couple of years and have been really impressed with the results Shap and the team are delivering.“





