Scaling Luxury: 8class Boosts Website Traffic by 85%

8class is a premium chauffeuring service offering luxury, reliability, and professionalism for corporate clients, special events, and private travel. Known for exceptional service and attention to detail, 8class delivers a seamless travel experience for high-end clientele across London and beyond.

About Project

The company wanted to elevate its online presence, attract more qualified leads, and strengthen its brand awareness within the competitive luxury transport industry.

Challenge

Despite offering a first-class service and premium fleet, 8class faced challenges in driving consistent traffic and visibility online. Their previous website wasn’t fully optimised for search or user experience, limiting organic reach and conversion potential.

Additionally, the brand needed a more cohesive digital strategy to stand out among established competitors and appeal to both B2B and high-net-worth B2C clients seeking exclusive chauffeuring services.

The challenge was clear, to increase website traffic, improve discoverability, and convert visitors into high-quality leads through a unified performance marketing approach.

Our Approach

Mass Reach implemented a multi-channel strategy focused on performance, visibility, and user experience:

Analytics & Tracking Setup: Enhanced tracking through Google Analytics and Tag Manager allowed us to attribute performance accurately and refine campaigns continuously.
Website Redesign (WordPress): We rebuilt the 8class website on WordPress with a focus on speed, mobile optimisation, and a premium design aesthetic aligned with the brand’s luxury positioning.
SEO Implementation: We conducted a full SEO audit and optimised the site structure, metadata, and service pages for high-intent keywords such as “luxury chauffeur London” and “executive airport transfers.”
CRO Improvements: including simplified booking flows, trust signals, and call-to-action placement helped boost conversion rates from existing traffic.
Google Ads Campaigns: We launched performance-driven Google Ads campaigns targeting high-value keywords and local audiences, using conversion tracking to measure ROI and identify growth opportunities.
Analytics & Tracking Setup: Enhanced tracking through Google Analytics and Tag Manager allowed us to attribute performance accurately and refine campaigns continuously.

Results

Increase in Traffic

Conversion Uplift

CPC Reduction

Enhanced Visibility

Client Feedback

“Shap and the Mass Reach organisation are a more superior and unique team, than any of the marketing agencies we have engaged with in the past. Always proactive and swift in their partnership process with us. Highly recommend them.“