UGC & Influencer Marketing Agency, London

Turn Creator Content Into Scalable Revenue, not Vanity Metrics

We design and manage UGC and influencer campaigns that drive measurable growth across Meta, TikTok, and YouTube. From sourcing the right creators to producing high-performing ad creatives and scaling what converts, we focus on one goal. Revenue. If you are investing in creators, your content should do more than build awareness. It should drive sales.
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UGC & Influencer Marketing for Ecommerce Brands - Mass Reach

Revenue Driven UGC & Influencer Optimisation

Our relationship with you is built on performance, not content for the sake of content. UGC and influencer marketing only works when it drives sales, repeat purchases, and profitable growth. Every day, our focus is on building creator systems that turn attention into revenue.

We combine creator strategy, performance testing, and conversion data to scale what actually sells. From sourcing the right creators to refining messaging and creative angles, we design UGC campaigns that perform across paid social and organic. This includes:

  • High Intent Creator & Audience Targeting
  • Scalable Creator Sourcing & Content Pipelines
  • Continuous Creative Angle & Hook Testing
  • Performance Based UGC Iteration & Optimisation
  • Conversion Focused Creative Briefing
  • Cross Platform Scaling Across Meta and TikTok

Maximise Your UGC Performance
Across Every Channel

Targeted creator strategies that drive trust, demand, and revenue.
UGC Strategy

We design UGC strategies built around your customer journey, not just content volume. From identifying the right creator profiles to defining hooks, offers, and formats, we build a structured creative system that consistently produces assets designed to convert, not just entertain.

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Creator & Influencer Management

We source, brief, and manage creators that match your brand, product, and audience. Every collaboration is performance-led. We focus on creators who can deliver authentic, on-brand content that works both organically and in paid acquisition, at scale.

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Paid UGC Amplification

We turn top-performing UGC into high-impact paid social creatives across Meta and TikTok. Through structured testing, creative iteration, and budget allocation, we scale winning videos and reduce wasted spend, turning content into a predictable revenue driver.

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Creative Testing & Scaling

We run continuous creative testing across hooks, angles, formats, and creators. Every test is tied to revenue performance, not vanity metrics. Winning creatives are scaled. Underperformers are replaced. This keeps performance stable and acquisition costs under control.

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Mass Reach

How our UGC Services
can Help Grow Your Revenue

WooCommerce Digital Marketing Agency London - Mass Reach

Combining UGC with Performance Marketing

UGC only works when it drives action. We combine creator content with performance strategy to improve every step after the impression. From hook and opening frame to offer, landing page alignment, and tracking, we design UGC that moves customers through the funnel. This approach lowers acquisition cost, increases conversion rate, and turns content into a repeatable revenue channel, not a one-off campaign.

Certified Creator & Performance Team

Work with a dedicated team that manages creators, briefs, production, and paid amplification under one roof. We combine creator management with paid media expertise to ensure every asset is built for scale. From sourcing and contracts to testing and reporting, you get a single team responsible for both creative quality and commercial performance.
what you get

What is Included in our UGC &
Influencer Marketing Services?

When you partner with Mass Reach, you gain access to a complete, performance-led UGC and influencer marketing system. Every service is designed to produce content that converts, scales, and drives profitable growth for DTC brands.
Creating Success

What Makes our UGC & Influencer Marketing Services so Effective?

Creator-First Strategy

UGC works when content feels native, not scripted. We source creators who match your audience, platform, and product category, so every asset feels authentic inside the feed and earns attention without disrupting the user experience.

Performance-Led Content Selection

We do not select creators based on follower count. We select based on engagement rate, audience quality, and conversion potential. Every piece of content is judged by how it drives clicks, sign-ups, and sales.

Scalable Creative Testing

We produce and test multiple UGC variations across hooks, formats, and creators. This allows us to scale winning creatives, pause underperformers, and keep performance improving as platforms evolve.

Hear from our Clients
“Our PPC campaigns has only been live for a little while and our revenue has increased by 37%!! I am looking forward to continuing to work with Shap and his agency.”
Jacquee FerreCEO
LoveComo Logo - Mass Reach
“Mass Reach transformed our campaigns. We went from struggling with rising ad costs to scaling profitably month after month.”
Andy HedleyMarketing Director
Swimming Nature Logo - Mass Reach
“The transparency and reporting are unlike any other agency. We trust them completely with our marketing spend.”
Donna CollinsHead of Customer Success
SAS Rope & Rail Logo - Mass Reach
“They don’t just run ads. They focus on the entire funnel; CRO, email, paid. That’s what makes them so valuable.”
Musa KbiriDirector
ActiMoss Logo - Mass Reach
“Shap was a pleasure to work with, very professional and experienced. Look forward to working with him in the future.”
Kate Woodyatt HudsonHead of Communications
Leaman Crellin Logo - Mass Reach
“Shap and the Mass Reach organisation are a more superior and unique team, than any of the marketing agencies we have engaged with in the past.
Kevin PatelCEO
8class Logo - Mass Reach

40+ Client reviews

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The proof is in the numbers

Why UGC & Influencer Marketing
can Bring in the Numbers

4x

UGC ads generate up to 4x higher click-through rates.

Native content blends into the feed and earns attention more effectively than polished brand ads.

79%

79% of consumers say UGC strongly influences purchase decisions People trust creators more than brands when deciding what to buy.

50%

UGC-based ads can reduce CPA by up to 50%. Authentic creative lowers resistance and shortens the buying journey.
FAQ

UGC & Influencer Marketing FAQs

Looking to learn more about UGC for your business? Browse our FAQs:

We handle creator sourcing, briefing, content production, licensing, ad usage rights, creative testing, and performance reporting. You receive ready-to-use assets for paid social and organic.
Both. We run organic influencer partnerships for reach and credibility, and paid UGC production for performance ads across Meta, TikTok, and YouTube.
We assess: Audience demographics Engagement quality Past brand performance Platform fit We only work with creators who match your buyer profile.
You receive full commercial usage rights for paid ads and marketing. We manage contracts and licensing to ensure compliance.
We typically test 10 to 30 creatives per month across different hooks, formats, and creators. This keeps creative fatigue low and performance stable.
We track: Cost per acquisition Click-through rate Conversion rate Revenue influenced by UGC All results are reviewed in your monthly AI performance report.
UGC works best for: eCommerce brands Subscription products Mobile apps Direct-to-consumer services We confirm fit during the initial audit before launching creator partnerships.
Shopify Partner Agency London - Mass Reach

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