Google Shopping Agency, London

Focused on Turning Product Clicks Into Revenue

We design and manage high-performance Google Shopping campaigns built to drive profitable product sales at scale. We help eCommerce brands grow across Standard Shopping, Performance Max, and Merchant Center by combining clean data, feed optimisation, and conversion-led bidding strategies. If you are investing in Shopping ads, your campaigns should do more than generate traffic. They should generate margin.
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Google Shopping Ads - Mass Reach

Revenue-Focused Google Shopping Optimisation

Your Shopping performance should be judged by profit, not impressions. We build and manage Google Shopping campaigns with a single goal. Drive consistent, scalable revenue at the lowest possible cost per sale. Every decision is driven by product-level data, search intent, and continuous testing. From feed quality and campaign structure to bidding strategy and landing page alignment, we optimise every layer of your Shopping activity to reduce wasted spend and increase high-intent conversions. This includes:
  • High-Intent Product & Search Demand Analysis
  • Merchant Center Feed Optimisation & Error Management
  • Scalable Shopping & Performance Max Architecture
  • Ongoing Search Term Mining & Waste Reduction
  • Product-Level Bidding & Budget Control
  • Continuous Creative & Asset Testing
  • Conversion-Led Product Page Alignment
  • Cross-Campaign Performance Optimisation

Scale Your Google Shopping Performance Across Every Channel

Targeted strategies across search and shopping that drive demand, leads, and revenue.
Product Search & Standard Shopping

We build and manage high-intent Shopping campaigns that capture users at the exact moment they are ready to buy. From feed structure and product segmentation to bidding strategy and query control, we focus on turning product searches into profitable sales.

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Performance Max for eCommerce

We design feed-driven Performance Max campaigns that maximise visibility across Search, Shopping, Display, YouTube, and Discover. Through asset testing, audience signals, and smart bidding, we scale revenue while protecting efficiency and margin.

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Dynamic Remarketing

We create product-based remarketing strategies that bring high-intent shoppers back to convert. From dynamic product ads to sequential messaging across Google properties, we shorten the buying cycle and increase lifetime value.

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Feed & Account Growth Testing

We run structured experimentation across feeds, bidding models, product groupings, and creative assets. Every test is tied to revenue impact, not impressions, ensuring continuous improvement in cost per sale and return on ad spend.

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Mass Reach

How our Google Shopping Services can Help Grow Your Revenue

Team Analysing User Journey - Mass Reach

Combining Google Shopping with Conversion Rate Optimisation (CRO)

Google Shopping only works when the traffic converts. We combine campaign management with on site optimisation to improve every step after the click. From landing page structure and page speed to checkout design, messaging, and tracking, we test and refine the full user journey to increase conversion rates and lower cost per acquisition. This approach ensures your ad budget drives real enquiries, sales, and revenue, not just visits.

Certified Google Ads Professionals

Get a team of certified Google Ads / paid media specialists who have a minimum of 2 years experience managing various paid media campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.

what you get

What is Included in our
Google Shopping Services?

When you partner with Mass Reach, you’ll gain access to our full range of Google Shopping services.
These services are designed to optimise every facet of your paid advertising, including:
Creating Success

What Makes our Google Shopping Services so Effective?

Feed-First Strategy

We optimise titles, categories, attributes, and custom labels so your products match high-intent searches and qualify for more auctions. Better feed quality leads to higher impression share and lower cost per click.

Revenue-Led Optimisation

We do not optimise for clicks. We optimise for margin, revenue, and lifetime value. Every bid, query, and product group is judged by profit impact, not vanity metrics.

Continuous Testing at Product Level

This allows us to scale winners, pause waste, and improve ROAS month after month.

Hear From our Clients
“Our PPC campaigns has only been live for a little while and our revenue has increased by 37%!! I am looking forward to continuing to work with Shap and his agency.”
Jacquee FerreCEO
LoveComo Logo - Mass Reach
“Mass Reach transformed our campaigns. We went from struggling with rising ad costs to scaling profitably month after month.”
Andy HedleyMarketing Director
Swimming Nature Logo - Mass Reach
“The transparency and reporting are unlike any other agency. We trust them completely with our marketing spend.”
Donna CollinsHead of Customer Success
SAS Rope & Rail Logo - Mass Reach
“They don’t just run ads. They focus on the entire funnel; CRO, email, paid. That’s what makes them so valuable.”
Musa KbiriDirector
ActiMoss Logo - Mass Reach
“Shap was a pleasure to work with, very professional and experienced. Look forward to working with him in the future.”
Kate Woodyatt HudsonHead of Communications
Leaman Crellin Logo - Mass Reach
“Shap and the Mass Reach organisation are a more superior and unique team, than any of the marketing agencies we have engaged with in the past.
Kevin PatelCEO
8class Logo - Mass Reach

40+ Client reviews

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The proof is in the numbers

Why Google Shopping can
Bring in the Numbers

78%

76% of retail search queries show Shopping ads.
Product ads dominate commercial search results and capture buyers at the moment of intent.

30%

Shopping clicks convert up to 30% higher than text ads. Users see price, image, and product before clicking, which pre-qualifies traffic.

85%

85% of product discovery on Google starts with Shopping or Search. Shopping places your catalogue directly inside the buying journey, not after it.
FAQ

Google Shopping Management FAQs

Looking to learn more about Google Shopping for your business? Browse our FAQs:

We need access to your Google Ads account, Merchant Center, and conversion tracking. We also review your product feed, margins, and business goals before building the strategy.
Yes. We build and manage Performance Max specifically for eCommerce. We control feed segmentation, asset quality, audience signals, and reporting to ensure it drives incremental revenue, not wasted spend.
We optimise titles, descriptions, categories, GTINs, images, and custom labels. We structure feeds by margin, category, and performance so bidding and scaling remain controlled.
We review search terms, bids, and product performance daily. We run structured tests weekly and strategic reviews every two weeks.
Yes. We mine search terms continuously, add negatives, refine product groups, and pause low-margin products to protect ROAS.
You receive a monthly AI performance report showing: Revenue and ROAS Product and category performance Wasted spend Scaling opportunities We also review this in bi-weekly calls and monthly in-person meetings if required.
Google Shopping works best for eCommerce brands with: Clear margins Competitive pricing Clean product data Conversion tracking in place We confirm fit during the initial audit before any long-term commitment.

Ready to Reach the Masses?

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