Email Marketing Agency London

Email Automation That Scales Your Business

At Mass Reach, we design and implement custom marketing automations that drive leads, nurture relationships, and deliver results faster, smarter, and with complete transparency.
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Email Workflows & Marketing Automation Services | Mass Reach

ROI Driven Automation and Email Optimisation

Our relationship with you is built on measurable growth, and automation and email performance is judged by revenue, retention, and lifetime value. Every day, our focus is on building scalable systems that convert leads into customers and customers into repeat buyers. We design automated journeys and email campaigns that deliver the right message at the right time and drive consistent ROI. This includes:
  • Lifecycle & Customer Journey Mapping
  • Segmentation & Behaviour Based Targeting
  • Automated Lead Nurture & Sales Sequences
  • Continuous Subject Line & Content Testing
  • Conversion Focused Email Template Optimisation
  • Performance Reporting & Revenue Attribution

Maximise Your Automation Performance

Targeted strategies across every channel that drives visibility, demand, and revenue.

Lead Nurture & CRM Automation

We design intelligent automation systems that capture, qualify, and nurture leads from the moment they engage with your brand. From automated email sequences to sales follow-ups and CRM tagging, we ensure every prospect is guided through a personalised journey; turning cold leads into ready-to-convert opportunities.

eCommerce Lifecycle Workflows

For DTC brands, automation doesn’t stop at the checkout. We build data-driven workflows that drive repeat purchases, increase customer lifetime value, and reduce churn. From abandoned cart recovery to post-purchase upsells and loyalty flows, every message is timed and tailored to your customers’ buying behaviour.

Cross-Channel Integration & Reporting

We connect your marketing stack into a single, automated ecosystem. By linking Google Ads, Meta, LinkedIn, email, and CRM data, we deliver unified reporting and smarter decision-making. Our automation systems ensure consistent communication, accurate tracking, and full visibility across every channel.

AI-Driven Customer Journey Mapping

We combine automation with AI to analyse customer behaviour and predict next actions. Using intelligent triggers, we personalise content delivery and campaign timing for maximum relevance and engagement; helping you build scalable, human-like customer journeys that convert at every stage.

Mass Reach

How our Email Marketing & Automation Services can Help Grow Your Revenue

Team Analysing User Journey - Mass Reach

Combining Email Marketing with Marketing Automation

Email only delivers real value when it is timely, relevant, and personalised. We combine campaign execution with automation strategy to optimise every stage of the customer lifecycle. From lead capture and onboarding to retention and reactivation, we design automated journeys that guide prospects towards conversion and customers towards repeat purchase. We optimise subject lines, content, timing, and segmentation to improve open rates, click through rates, and revenue per send. By connecting email performance with CRM and analytics, we track every interaction and refine each sequence to lower acquisition cost, increase lifetime value, and turn email into a predictable revenue channel rather than a broadcast tool.
what you get

What is Included in our Email Marketing and Automation Services?

When you partner with Mass Reach, you’ll gain access to our full range of email marketing and automation services. These services are designed to optimise every facet of your outreach, including:

Creating Success

What Makes our Email Marketing and Automation Services so Effective?

Lifecycle First, Not Just Campaigns

Sending emails alone will only get you so far. We design automation around the full customer lifecycle. From first signup to repeat purchase and reactivation, every message is aligned to intent, timing, and behaviour so emails drive revenue, not just opens. We match audience signals with content, triggers, and journeys that turn engagement into long term value.

Experienced Automation Specialists

Our email and automation team has years of experience building high performing lifecycle programs across ecommerce and B2B. We manage complex journeys, advanced segmentation, and revenue attribution across leading platforms. Every workflow is built on proven frameworks and tested continuously to improve conversion rates, retention, and lifetime value.

Platform Certified & Data Led

We work across leading platforms including Klaviyo, HubSpot, Salesforce, and ActiveCampaign. Our team stays certified and up to date with deliverability rules, automation logic, and privacy standards. Your programmes benefit from best practice implementation, clean data architecture, and direct insight into how to scale automation without hurting deliverability or customer trust.

Hear from our Clients
“Our PPC campaigns has only been live for a little while and our revenue has increased by 37%!! I am looking forward to continuing to work with Shap and his agency.”
Jacquee FerreCEO
LoveComo Logo - Mass Reach
“Mass Reach transformed our campaigns. We went from struggling with rising ad costs to scaling profitably month after month.”
Andy HedleyMarketing Director
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“The transparency and reporting are unlike any other agency. We trust them completely with our marketing spend.”
Donna CollinsHead of Customer Success
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“They don’t just run ads. They focus on the entire funnel; CRO, email, paid. That’s what makes them so valuable.”
Musa KbiriDirector
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“Shap was a pleasure to work with, very professional and experienced. Look forward to working with him in the future.”
Kate Woodyatt HudsonHead of Communications
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“Shap and the Mass Reach organisation are a more superior and unique team, than any of the marketing agencies we have engaged with in the past.
Kevin PatelCEO
8class Logo - Mass Reach

40+ Client reviews

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The proof is in the numbers

Why Email Marketing & Automation can Bring in the Numbers

42%

42 percent of revenue growth is driven by businesses that implement automated lifecycle email programs. Automation increases repeat purchases, retention, and customer lifetime value across every stage of the funnel.

60%

60 percent of customers say email influences their purchase decisions more than any other owned channel. Email gives you direct access to high intent users without relying on rising ad costs or algorithms.

80%

80 percent of marketers see higher conversion rates from behaviour triggered emails versus one off campaigns. Personalised, automated journeys convert better because they reach users at the right moment with the right message.
FAQ

FAQs about our Email Marketing & Automation Services

Looking to learn more about email marketing & automation for your business? Browse our FAQs:

Email marketing and automation use data and behaviour to send the right message to the right person at the right time. Instead of manual campaigns, automated workflows handle onboarding, nurturing, retention, and reactivation at scale.
We work with platforms such as HubSpot, Klaviyo, Mailchimp, ActiveCampaign, GoHighLevel, and custom CRM systems. We recommend the platform based on your funnel, data, and growth stage.
Yes. We integrate your email platform with your CRM, website forms, ecommerce platform, and analytics tools to ensure every lead and customer is tracked and triggered correctly.
We build welcome journeys, lead nurturing sequences, abandoned cart flows, re engagement campaigns, post purchase follow ups, and full lifecycle customer journeys.
We optimise subject lines, timing, segmentation, personalisation, and content structure. We also test continuously to improve deliverability, engagement, and conversion rates.
Yes. We handle strategy, flow design, copywriting, design, build, testing, and ongoing optimisation. You get a full managed service, not just setup.
We track open rate, click rate, conversion rate, revenue attribution, customer lifetime value, and funnel progression. You see performance in live dashboards and monthly reports.
Yes. We design different automation frameworks for B2B lead nurturing and ecommerce lifecycle marketing based on buying cycles and data signals.
Most core flows are live within two to four weeks, depending on platform access, data quality, and complexity of the journeys.
Yes. We audit existing campaigns and workflows, fix tracking and deliverability issues, and rebuild journeys to improve engagement and revenue.
Yes. We ensure GDPR compliant consent, unsubscribe handling, suppression lists, and data governance are built into every automation flow.
We combine strategy, data, CRO, and paid media insight to build automation that drives real revenue, not just opens and clicks.

Think Mass. Reach More.

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