VIN Public
Mass Reach partnered with VIN Public to design and build a custom Shopify platform that transformed a manual vehicle history process into a fast, automated digital experience. By focusing on user experience, website performance, and conversion optimisation, the new platform made it easier for customers to search, verify, and purchase vehicle history reports online.
Campaign Results:
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The Challenge
VIN Public had built a valuable vehicle history service, but the customer journey relied heavily on manual processes that created unnecessary friction. Visitors found it difficult to search for vehicles, purchase reports, and navigate the website efficiently, limiting engagement and reducing conversion opportunities.
The business needed a modern, scalable platform that simplified the customer experience, improved website performance, and built greater trust with users purchasing vehicle history reports for auction vehicles.
The business needed a modern, scalable platform that simplified the customer experience, improved website performance, and built greater trust with users purchasing vehicle history reports for auction vehicles.
The Strategy at a Glance
Shopify Website Development
Designed and developed a fully customised Shopify platform tailored to VIN Public’s vehicle history reporting service.
Conversion Rate Optimisation
Simplified the customer journey by reducing unnecessary steps and making it easier for users to search for VIN reports and complete purchases.
Website Performance Optimisation
Optimised page speed, Core Web Vitals, image delivery, and website performance to improve engagement and reduce abandonment.
User Experience Optimisation
Improved navigation, page layouts, search functionality, and mobile responsiveness to create a seamless experience across all devices.
Technical SEO Foundations
Implemented SEO best practices, structured site architecture, and technical improvements to support long-term organic visibility.
Analytics & Conversion Tracking
Configured GA4, Google Tag Manager, and enhanced conversion tracking to accurately measure user behaviour and business performance.
The Approach
Mass Reach designed and developed a conversion-focused Shopify platform that placed user experience at the centre of every decision.
The project began by replacing VIN Public’s manual enquiry process with an automated online system that allowed customers to quickly search for vehicles, verify information, and purchase reports in just a few simple steps. Every page was designed to reduce friction, build trust, and guide visitors naturally through the buying journey.
Alongside the website rebuild, we improved page speed, mobile usability, and technical performance while implementing advanced analytics and conversion tracking. This provided VIN Public with accurate insights into user behaviour, allowing future improvements to be driven by real customer data.
The result was a scalable digital platform capable of supporting business growth while delivering a significantly better customer experience.
The project began by replacing VIN Public’s manual enquiry process with an automated online system that allowed customers to quickly search for vehicles, verify information, and purchase reports in just a few simple steps. Every page was designed to reduce friction, build trust, and guide visitors naturally through the buying journey.
Alongside the website rebuild, we improved page speed, mobile usability, and technical performance while implementing advanced analytics and conversion tracking. This provided VIN Public with accurate insights into user behaviour, allowing future improvements to be driven by real customer data.
The result was a scalable digital platform capable of supporting business growth while delivering a significantly better customer experience.
67% Increase in User Engagement
The Results
Within the first three months of launching the new Shopify platform, VIN Public experienced significant improvements across website performance and customer engagement.
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Increase in User Engagement
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Faster Page Speed
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Increase in Organic Traffic
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More Vehicle Report Searches
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Lower Bounce Rate
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Higher Conversion Rate
Why This Campaign Succeeded
Customer Journey First
The platform was designed around how customers search for and purchase vehicle history reports, removing friction from every step of the process.
Conversion-Focused Design
Every page was optimised with clearer calls to action, simplified navigation, and trust-building elements to increase conversions.
Faster Website Performance
Page speed and mobile performance were significantly improved, creating a smoother browsing experience and encouraging users to stay engaged.
Automation Replaced Manual Processes
By transforming a manual workflow into a fully automated Shopify experience, customers could instantly access the services they needed without unnecessary delays.
Accurate Performance Measurement
Advanced analytics and conversion tracking provided clear insights into user behaviour, enabling data-driven optimisation and future growth.
Built to Scale
The new Shopify platform gives VIN Public the flexibility to expand services, improve customer experience, and support long-term business growth without the limitations of manual systems.
Client Feedback
“Working with Mass Reach completely transformed our online platform. The new Shopify website is faster, easier to use, and has significantly improved how customers interact with our vehicle history services.”
Founder
VIN Public
