London Pods

49% Conversion Growth in 90 Days: Our DTC Success Story

London Pods partnered with Mass Reach to improve their Shopify store’s functionality, visibility and conversion rates. Mass Reach implemented a comprehensive strategy to address London Pods’ needs, focusing on Shopify redesign, SEO, CRO and advanced user tracking.
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London Pods Website Case Study - Mass Reach
About London Pods
London Pods is a premium eCommerce brand specialising in nicotine pouches, offering a modern, smoke-free alternative for nicotine users. With a commitment to quality and customer satisfaction, London Pods provides a variety of flavours and strengths to cater to every preference. Their Shopify-based online store serves a growing audience across the UK, positioning them as a trusted name in the nicotine pouch market.
Camo Wild Mint Pouch, London Pods - Mass Reach

The Challenge

London Pods had a strong product offering and loyal customer base but faced limitations with their online performance. Their Shopify store was generating steady traffic, yet conversion rates and user engagement lagged behind potential. The site’s design and user journey weren’t fully optimised for mobile users, a critical factor for their audience and tracking gaps made it difficult to measure true performance or optimise effectively. In addition, the brand wanted to increase visibility in a competitive and regulated market, where paid advertising options are limited. The challenge was clear: improve site usability, strengthen organic visibility, and convert more visitors into customers all while maintaining compliance and brand integrity.
Services Used:
STRENGTH IN NUMBERS

The Results

The campaign overhaul produced impressive results within just a few months,
helping London Pods dominate competitive nicotine pouches search terms.

57%+

Increased website traffic

49%+

Conversion uplift

-33%

Bounce rate reduced

Conclusion

Through strategic product category restructuring, creative optimisation, and advanced conversion tracking, Mass Reach helped London Pods transform Shopify store performance. The collaboration delivered sustainable growth, increased brand visibility, and higher purchase rates.

Client Feedback:

“Working with Shap and the team is always a pleasure, doing everything we ask (as well as suggesting improvements for our site that we hadn’t thought of) to an extremely high standard.”

Mass Reach implemented a multi-channel strategy focused on performance, visibility, and user experience:
  • Analytics & Tracking Setup
  • Website Redesign (Shopify)
  • SEO Implementation
  • CRO Improvements
  • Pop Ups & Recent Purchasers
  • Revamped the Product Page