Billie Scheepers

29% Organic Traffic Growth with a WordPress SEO Overhaul

Mass Reach developed a comprehensive SEO strategy focused on improving visibility, traffic, and search performance. We conducted a full technical SEO audit, identified site structure and content gaps, and optimised metadata, alt tags, and internal linking. Keyword research was tailored around high-intent local and industry-specific search terms, ensuring Billie’s services reached audiences actively looking for beauty and portrait photographers in London.

About Billie Scheepers

Billie Scheepers, a distinguished photographer based in London, specialises in Beauty, Fashion and Portraiture. Drawing inspiration from both old master paintings and modern aesthetics, her work combines technical precision with a beautiful, feminine vision.

The Challenge

Although Billie’s portfolio featured stunning, high-quality imagery and strong visual storytelling, her website lacked the visibility needed to attract new clients organically. Despite previous SEO efforts, the site struggled to rank for competitive keywords related to beauty and fashion photography in London. To build a stronger digital presence and generate consistent organic traffic, Billie partnered with Mass Reach for a complete SEO overhaul.

Services Used:

CRO, SEO

STRENGTH IN NUMBERS

The Results

The campaign overhaul produced impressive results within just a few months.

59%+

Increased engagement

27%+

Increased page speed

19%

Increased organic traffic

Conclusion

By applying data-driven SEO strategies and technical enhancements, Mass Reach helped Billie Scheepers transform her website into a strong digital asset that reflects her artistry and attracts high-value clients. The project demonstrates how creative excellence and strategic SEO can work together to deliver lasting results.