Actimoss

45% Higher CTR on UGC Led Campaigns Compared to Static Ads: Our DTC Success Story

With a strong product and loyal customer base, Actimoss was ready to scale but needed a more efficient paid media strategy, stronger creative performance, and a higher converting on site experience to unlock sustainable growth.
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Actimoss Sea Moss - Mass Reach
About ActiMoss
Actimoss is a London-based fast growing ecommerce brand built on Shopify, offering health focused consumer products (Sea Moss) to a direct to consumer audience.
Actimoss Shopify Store Homepage Banner - Mass Reach

The Challenge

Despite steady traffic from Meta Ads, Actimoss faced three core challenges.

Customer acquisition costs were rising.
Creative fatigue was limiting ad performance.
The Shopify store was not converting at its full potential.

They needed a strategy that improved both traffic quality and on site conversion while refreshing creative at scale.

The goal was clear.
Lower CPA, improve conversion rate, and scale revenue profitably.

Services Used:
STRENGTH IN NUMBERS

The Results

Within the first three months, Actimoss achieved strong gains across paid media, creative performance, and on site conversion.
42%+
Increase in Shopify conversion rate
45%+
Higher CTR on UGC led campaigns compared to static ads
3.4x
Blended ROAS across prospecting and retargeting

Conclusion

Actimoss now runs a scalable paid growth engine powered by high performing UGC creative and a high converting Shopify store. Meta Ads drives qualified demand. UGC builds trust and improves click through and conversion rates. CRO ensures every visit converts more efficiently. This partnership continues to focus on creative production, funnel optimisation, and long term revenue growth.

Client Feedback:

“Great company, the team were really professional and the work they did for us was exactly what we needed.”

Mass Reach delivered a combined paid growth, UGC creative, and CRO strategy designed to improve every stage of the funnel:
  • Analytics & Tracking Setup
  • Website Redesign (Shopify)
  • SEO Implementation
  • CRO Improvements
  • High Intent Prospecting Campaigns
  • Revamped the Product Page