VIN Public

68% Increase in User Engagement with a Shopify Website Rebuild

VIN Public partnered with Mass Reach to design and develop a custom Shopify website that would streamline their vehicle history service for buyers from Copart and IAAI auctions. The project aimed to transform a previously manual and offline process into a fully automated, user-friendly digital platform.

About VIN Public

VIN Public is a trusted provider of vehicle history services for cars purchased from Copart and IAAI auction sites. The company helps car buyers access reliable vehicle data, ensuring transparency and informed decisions. To improve accessibility and deliver a seamless digital experience, VIN Public partnered with Mass Reach to design and build a powerful online platform on Shopify.

The Challenge

Before working with Mass Reach, VIN Public lacked a dedicated online platform that could efficiently handle user requests for vehicle history reports. The process was manual, and users struggled to easily access or purchase reports, which impacted engagement and trust. The challenge was to create a streamlined, user-friendly digital experience that made it simple for customers to search, verify, and order vehicle history reports directly online.

Services Used:

CRO, SEO, Web Design

STRENGTH IN NUMBERS

The Results

The campaign overhaul produced impressive results within just a few months.

68%+

Increased engagement

33%+

Increased page speed

19%

Increased organic traffic

Conclusion

By combining data-driven design, technical precision, and performance marketing expertise, Mass Reach helped VIN Public launch a robust, scalable, and conversion-focused Shopify website. The new platform now serves as a trusted digital hub for buyers seeking reliable, transparent, and instant vehicle history reports, positioning VIN Public as a market leader in the auction car verification space.

For VIN Public, we put together a robust digital strategy that includes: