Email marketing isn’t dead — far from it. It’s a thriving garden, but to reap the harvest, you’ve got to grow your email list.
This isn’t some mysterious art, nor is it about cutting corners. It’s about tried-and-true strategies that tell subscribers, “Heck yeah, I want in!“
So here are ten bulletproof strategies that’ll pump up those numbers faster than you can say “subscribe”. Buckle up, friend!
1. Offer a Lead Magnet/Incentive
Picture this: You’re walking by a store and see a sign: “Free Coffee Mug!” All you’ve got to do? Give ’em your email. A no-brainer, right?
That’s what a lead magnet does on your website. It’s the honey to your bee, the cheese to your mouse.
Now, the magnet must be irresistible — a free ebook, an unmissable coupon code, or access to an exclusive webinar.
People cherish freebies that enrich their lives by saving a few bucks or learning something new. The magnet has to resonate with their needs, entice their desires, or solve a problem they’ve been grappling with.
Let’s take our free mug example further. Maybe your site’s for avid readers. So, how about a free ebook on “The 50 Most Riveting Reads of the Year“?
Or let’s say you run a culinary blog – a discount code for a popular online cookware store will have foodies pouncing on the signup form like cats on catnip. And don’t forget, the delivery of that lead magnet has to be as smooth as butter. Nobody wants to hang around waiting once they’ve surrendered their email.
Launch that bait into the digital sea and watch as a cascade of emails flow into your net. Remember, it’s not just about getting an email; it’s about starting a relationship. Your lead magnet is the first date, make it promising enough to ensure a second.
2. Have Signup Forms on Your Website
So, we’ve got these folks visiting your website, browsing around, nodding approvingly at your content. It’s the perfect moment to gently nudge them, “Hey, want more of this awesomeness straight to your inbox?” This is where signup forms come in.
These forms should be like good friends — present everywhere but never intrusive. Sling one on your homepage, saying “Join the Club!“
Get creative within blog posts — a little “Hungry for more tidbits like this?” can go a long way if placed rightly. And don’t shy away from popups; they’re the digital equivalent of someone jumping out with a “Surprise!”
However, there’s a fine balance between being enthusiastically noticeable and downright annoying. You know that person at parties who’s just too much? Don’t be the website version of that.
Make your forms pleasing to the eye, easy to complete (seriously, no one wants to fill out a mini census), and with a clear-cut benefit noted. “Sign up and get smarter” sounds much better than a dreary “Subscribe to our newsletter.”
No matter where your visitor roams on your site, let there be a sign-up option lurking around the corner, ready to whisper, “Join us, won’t you?“
3. Run Promotions and Contests
Let’s crank up the fun with promotions and contests. You know the kick you get when you win something, or even the tingle of possibility when you enter a contest?
That’s the adrenaline we want to tap into. This is about excitement, the rush of competition, and the allure of winning.
From “Win a Year’s Supply of Coffee” to “Get Your Photo Featured,” the options are as endless as they are enticing. Make entry conditional on providing an email, ensuring that you grow your list while they dream of victory.
But keep it relevant and authentic to your brand. If your website is all about healthy living, then raffling off a year’s worth of donuts might send mixed messages. Align the contest with your audience’s interests.
A fitness blog? How about a contest that rewards the most inspiring fitness journey with a shiny new wearable fitness tracker?
Leverage every channel — promote on social media, through your website, and existing email list. And always, always make the participation process as smooth as a fresh jar of peanut butter. No one wants to struggle through a labyrinth of forms and questions. Keep it simple: Enter your email, agree to the rules, and voila — you’re in to win!
Not only do promotions and contests build your list, but they also invigorate your community with a jolt of engagement. It’s both a growth strategy and a party, and who doesn’t love a good party?
4. Leverage Social Media
Imagine social media as the bustling marketplaces of old, throngs of people ripe for the plucking… erm, I mean, politely inviting to join your email list. In this digital bazaar, your posts are your stalls, and every share, like, or follow is potential for list growth.
Start simple: share your lead magnet. “Love this tip on [whatever awesome content you have]? There’s more where that came from! Sign up here!” Encourage followers to click through to your landing page where that trusty sign-up form awaits.
Running a contest? Blast it across your networks. Use eye-catching graphics and hashtags to catch attention. Platforms like Instagram and Twitter are particularly good for this. Brand it, make it trendy, and word-of-mouth can become your most powerful ally.
What about a live Q&A session? Schedule it, build buzz around it, and then, in the middle of all that knowledge sharing, just casually drop, “Oh, by the way, if you like what you’re hearing, make sure to join our email list for more insights!“
Social media is also great for the softly-softly approach. Slip in sign-up call-to-actions in your bio sections, pin them to the top of your profiles, or even in the midst of engaging stories. Make these call-to-actions as regular as posting about #ThrowbackThursday or sharing that inevitable cat video.
5. Send “Share This” Call-to-Actions
There’s power in the personal recommendation, isn’t there? Such as, when a buddy leans over and says, “You’ve gotta check this out!” So, why not harness this power with your emails?
Every newsletter, every update you send, stick a little nugget at the end: “Loved this? Share it with a buddy!” It’s simple, unobtrusive, and sparks that beautiful chain reaction of shares.
You can sweeten the deal, too. If your platform allows, give each subscriber a unique link to share. Then, track it — if someone signs up through their link, send a thank you note, or better yet, a little reward. “You rock for sharing. Here, have a 10% discount on our next webinar!” People love feeling appreciated.
This is also about nurturing an ethos of sharing within your community. Over time, subscribers won’t need a nudge; they’ll share because what you offer is just that good and they want their friends in on the secret sauce too.
Remember, too, that sharing isn’t just a one-way street. Encourage subscribers to let you in on what they love or want more of. This door swings both ways, and everyone’s happier for it.
6. Partner with Similar Businesses
Networking isn’t just for LinkedIn schmoozers; your email list can expand massively with the right allies. Seek out businesses that complement yours; for instance, a graphic design website might cozy up with a stock photography site. Both cater to a creative audience but aren’t directly toe-stepping on each other’s turf.
Once a bond is formed, explore cross-promotion. Feature their free course in your newsletter and have them return the favor. You could even bundle up offers: “Sign up for both our newsletters and enter a draw to win a professional branding package!” The possibilities of joint ventures are vast and often underexplored.
Always aim for a symbiotic relationship — a give and take where both your lists blossom. Plus, there’s the added credibility that comes from association with other respected businesses in your sphere. Just be sure to partner with someone who’s as concerned with providing value as you are — nobody likes a freeloader, right?
In this digital mingle, trust and reputation are your currencies. Exchange them wisely and watch your contacts multiply.
7. Use Exit-Intent Popups
Think of exit-intent popups like a friendly shopkeeper who, as you’re leaving the store, says, “Wait, did you see this?” It’s a last-ditch effort to snatch an engagement, and guess what? It works wonders more often than not.
These popups trigger when someone’s cursor makes that faithful trek to close the tab or type in a new URL. Right then, smack them with an offer too tempting to ignore — “Wait! Exclusive 20% Discount for New Subscribers!” or “Leaving So Soon? Grab this Free Checklist Before You Go!“
This isn’t about being clingy; it’s about making your visitors an offer they’ll kick themselves for missing. It’s a strategic reminder of the value you’ve got locked and loaded, ready for their inbox. The trick is to not be intrusive, but rather offer a nifty reminder or bonus.
Done right, exit-intents can turn ‘almost gone’ into ‘alright, I’ll stick around’. Just make sure whatever you’re offering is worth their while. A half-hearted attempt is as good as no attempt and can be more damaging than beneficial.
8. Send Regular, Valuable Newsletters
It’s one thing to get folks to sign up; something else entirely to keep them around. The golden rule? Regular, valuable content. Imagine your subscribers as guests at a feast. Are you going to serve up bland oatmeal or a lavish, flavorsome banquet?
Share tips, deal alerts, insights, news — whatever your audience signed up for, deliver it like a pro. Your newsletters should be the highlight of their inbox, the email equivalent of “Saved the Best for Last” on a mixtape.
Furthermore, think about the layout. Is your newsletter easy on the eye, or does it look like a toddler’s art project gone rogue? Be consistent with your branding, and oh, balance that content — too much hard sell and they’ll back off, too little and they’ll forget you.
The key to this is understanding user engagement. If people are opening, clicking, and interacting, you’re on the right track. If not, ask for feedback. Tailor that content. It’s an ongoing dance, and like any good dance, it’s all about rhythm and response.
9. Offer Referral Bonuses
Ever been to a restaurant where they go, “Tell your friends and get dessert on the house next time“? It’s like that, but for emails. Use referral bonuses to turn your subscribers into evangelists for your brand.
Provide tangible incentives for every new subscriber they bring in. It could be access to an exclusive part of your site, a discount, a free product, or a point system leading up to a bigger reward. Encouragement comes in many flavors, and each one can be sweet.
Here’s the thing though — make it easy. The simpler the process of referring and claiming rewards, the more your users will engage with it. Overcomplicate it, and it’s like offering a treasure chest but hiding the key.
User-friendly interfaces and crystal-clear explanations of how the referral program works are vital. And transparency! Let them see how close they are to that proverbial free dessert. A little dash of excitement over progress can motivate like nothing else.
10. Clean and Segment Your List
This might sound counterintuitive, but sometimes, to grow, you must prune. Scrub your list regularly to remove inactive or disengaged subscribers. “But wait,” you say, “isn’t the goal to have a larger list?” Well, yes, but think of it as a garden. You want flowers, not weeds.
Regular cleaning ensures your open rates stay healthy and that you’re not wasting effort on the digital equivalent of talking to a wall. It also helps maintain a good sender reputation, boosting your emails’ chances of hitting the inbox and not the dreaded spam folder.
While you’re playing clean-up crew, don’t overlook the power of segmentation. Group your subscribers by their interests, behaviors, or demographics. It’s like sorting your wardrobe: workout clothes here, evening wear there, and you’re better dressed for every occasion.
This way, nurtured with the right content and attention, the audience feels understood, and the communication becomes more effective than a one-size-fits-all approach. Personalization is the name of the game, and segments are your key players.
So, get in there — tend to your list with the same care you’d give a prize-winning petunia patch, and you’ll see growth, quality, and engagement as the fruits of your labor.
I am MassReach.com, and I welcome you to the ultimate destination for mastering the art of outreach and marketing. As the Your Ultimate Guide to Outreach and Marketing, I am here to provide you with expert insights and a treasure trove of resources to elevate your reach. Whether you are a budding entrepreneur or a seasoned marketing maven, I have got you covered. From grassroots efforts like email campaigns to large-scale feats inspired by Red Bull’s grand strategies, I offer cutting-edge digital tools and strategies to help you make impactful connections. Join me on this journey and let’s expand your horizons together.