Digital Marketing in 2026: What Will Actually Drive Growth
Digital marketing is entering a new phase. The tactics that worked reliably just a few years ago are no longer enough. In 2026, growth will not come from more tools,…
PPC
ChatGPT Atlas: OpenAI’s New Browser Could Redefine SEO & PPC
OpenAI has officially stepped into the world of web browsers with the launch of ChatGPT Atlas, an entirely new way to experience the internet. This is not just another browser…
Optimising Your Google Ads Search Campaigns with AI Max
Google’s advertising platform is rapidly evolving with AI-driven capabilities. The latest innovation for Search campaigns is AI Max, a comprehensive suite of targeting and creative enhancements that brings the best…
How Much Does Digital Marketing Cost in London
In today’s hyper-connected world, having a robust digital presence isn’t just nice to have; it’s essential. But if you’re a small to medium-sized business in London, one question always comes…
Google Lowers Customer Match List Minimums to 100 Users in Search Campaigns
In a significant move to empower small and medium-sized businesses (SMBs), Google has reduced the minimum audience size requirement for Customer Match lists in Search campaigns from 1,000 to just…
When to Increase Campaign Budget in Google Ads?
Is your budget limiting your ad reach? Discover how to monitor and optimise your campaigns using Google's Search Lost IS (Budget) feature.